People like being regulars at places they often go to. Osprey packs are for those who are regulars in adventure & exploration.
AD: Athena Michaels CW: Dipanshi Agarwal
OOH:
Motion:
Activation:
We’ll create an Adventure Loyalty Card that rewards regulars for doing what they do best. Prove your last 10 grand adventures with a photo of yourself to receive stamps needed to win a free Osprey product.
★ Fun fact! The art direction here is largely inspired by one of my favorite artists, Ed Ruscha. ★