MiO Water Enhancer
Clean Energy for Humans
We make sure to take extra care to not pollute the Earth by advocating for clean energy sources.
But, we forget that Humans are part of nature too, so we need to stop polluting ourselves and turn to clean energy.
*Young Ones One Show Bronze Pencil Winner*
AD: Athena Michaels CW: Taylor Bendus
Case Study Video:
OOH:
ACTIVATION
On Earth day, Mio will create “recharging” stations for humans at National Parks such as Yellowstone, Grand Canyon, and Yosemite, where visitors can refill reusable aluminum Mio bottles and purchase Mio flavors in bulk.
REUSABLE BOTTLES & BULK FLAVORS
SOCIAL
Leading up to Earth Day, Mio will tease the recharging stations on its socials.